Permanent collection · Philadelphia

Sung HyunLee

I study how artworks and entertainment IP become investable assets, and I build tools that let people trade, price and protect them.

Penn ’27History & History of Art
3.96GPA, Dean’s List
Art. DiFounder, on the App Store
Enter the galleries Play the Auction Floor · 5 min

Sung Hyun Lee (이성현)

Self-Portrait as an Asset Class

2026

History, art history, finance and intellectual property law on canvas. Korean and English (native), Chinese and Japanese (limited working).

On loan from the artistAcc. 2027.0

I

Foundations

Two schools of history, one through-line: how culture, commerce and capital shape each other.

University of Pennsylvania

Bachelor of Arts, History and History of Art

Expected May 2027

School of Arts and Sciences. GPA 3.96 / 4.00, Dean’s List every semester.

  • History of American Entertainment Industries
  • Commercial Expansion in the Pacific

Philadelphia, PAAcc. 2027.1

Johns Hopkins University

Bachelor of Arts candidate, History

2021 – 2022

Krieger School of Arts and Sciences. GPA 3.89 / 4.00, Dean’s List every semester.

  • NEST Strategies consultant
  • The Triple Helix student researcher
  • American Marketing Association analyst

Baltimore, MDAcc. 2022.1

II

The Collection

Professional work, hung in the order it was acquired, newest first.

Founder & Product Manager

Art. Di Alternative Investment Simulator

May 2026 – present

105 artwork cost models, tariffs, insurance, authentication risk. Built with Claude Code and live on the App Store.

  • Priced every work with its real carrying costs, then turned it into a hypothesis-driven investment simulator
  • Drove price movement from 7 categories of market events
  • Shipped the full app end to end. Try a version below.

Philadelphia, PAAcc. 2026.3

Published Author

The Bookk Publishing Platform

Apr 2025 – present

Original IP, 150 primary and secondary sources, 6 bookstore contracts.

  • Ran the IP publication project from originality checks to signing with 6 Korean bookstores
  • Led 5 publisher meetings on pricing and AI-driven marketing
  • Checked the storyline against 150 sources on historical subjects and artworks

Seoul, KRAcc. 2025.2

Investment Research Assistant

University of Pennsylvania

May – Aug 2026

50+ investment and media reports, 5 U.S. entertainment industries, value chains since the 1980s.

  • Mapped how value moves through 5 entertainment industries
  • Met weekly with Linda Simensky to steer the financial analysis
  • Studied interviews with 37 executive producers and investors

Philadelphia, PAAcc. 2026.2

Artwork Investment Intern (GIP)

Hanwha Finance Network

Jun – Aug 2023

300+ modern artwork simulations across Artnet, Artsy and Centre Pompidou data. ₩1 billion model portfolio.

  • Built a client-driven modern art portfolio and marketing proposal on a ₩1B budget
  • Conceived an alternative investment app with the VC, Entertainment and Art Fair teams

Seoul, KRAcc. 2023.1

III

Service & Societies

Leadership under pressure, and research done with a team.

Intelligence Analyst Unit Squad Leader

Republic of Korea Army

Oct 2023 – Apr 2025

  • Led review of 200 monthly and quarterly financial statements
  • Wrote 500+ daily intelligence and resource reports for 15 units near the DMZ

Paju, KRAcc. 2025.1

Business Analysis Committee

Wharton Korea Undergraduate Business Society

Sep 2022 – Apr 2023

  • Analyzed 30+ corporate investment strategies with 15 members
  • Authored 8 monthly research reports

Philadelphia, PAAcc. 2023.0

Student Consultant

NEST Strategies, JHU American Marketing Association

Jan – May 2022

  • Assessed 60 weekly financial and marketing datasets for 5 clients
  • Lifted clients’ teen social reach by 15%

Baltimore, MDAcc. 2022.0

IV

The Auction Floor

Ten seasons, about five minutes. Trade fractional shares in six fictional artworks, read the market news before it prices in, and rule on three real art-law cases. Your goal is to beat the Lee Art Index.

Season0 / 10
Gavel in30s
Cash$100,000
Collection$0
Net worth$100,000
You vs index+0.0 pts
Preview

The saleroom is open for viewing. Six lots, 1,000 shares each.

News is announced at the start of each season and prices in when the gavel falls. Rumors can turn out false.

Trading fee 1.5% each way · insurance 0.5% of your collection per season

  1. Season results will be recorded here.
V

The Archive

Catalogue of tools, languages and credentials held in the collection.

V.01

Skills

  • Investment research IBISWorld
  • Data visualization
  • AI-driven product development Claude Code
  • MS Office
V.02

Languages

  • English Native
  • Korean Native
  • Chinese Limited working
  • Japanese Limited working
V.03

Certificates

  • Introduction to Corporate Finance
  • Introduction to Financial Accounting
  • Fundamentals of Finance
V.04

Interests

  • Artwork investment
  • Visual entertainment market analysis
  • Creative writing & novel translation
  • Fencing & bowling

Sign the visitor book.

Emailleesungh@sas.upenn.edu LinkedInlinkedin.com/in/sung-hyun-lee Based inPhiladelphia, PA · Seoul, KR